HORIZON HOMEOPATHY
Relieving symptoms with natural, accessible care
Building a sustainable future for a Romanian social nonprofit
Maria Naomi is on a mission to create jobs and opportunities for women in Drăgănești-Olt, Romania. When they asked us to help shape their brand and fundraising strategy, we packed our bags and hopped on a 16-hour flight. We weren’t just there to build a brand—we were there to help set them up for lasting impact as the shape their second decade.
maria naomi romania
Before stepping foot in Romania, we took a deep dive into Maria Naomi’s audience, conducting user interviews across Europe to understand how their reach was working—and where it wasn’t. What we found? A ton of potential, but cultural miscommunications that meant low conversions. Our job was to make sure their story resonated with the right people, in the right way, to build lasting donor relationships and operational sustainability.
Diagnosing the need across the culture gap
Once on the ground, we led a strategy workshop with Maria Naomi’s founders. We broke down the numbers, assessed operations, and mapped out a decade-long plan for financial and structural sustainability. Turns out, they already had the pieces of a mini-supply chain—they just needed a better way to connect them. By restructuring costs and streamlining production, we helped them build a foundation that could sustain their growth (and their mission) for years to come.
done right
Restructuring for the long haul,
Branding that's simple for teams who don't speak English
We built a brand identity that spoke to donors, volunteers, and partners without feeling too corporate or too niche. Maria Naomi needed a public-facing presence that felt natural, authentic, and approachable. We crafted a visual identity, photography, and a messaging strategy that captured the heart of their work while keeping things clear and compelling. Think fewer buzzwords, more human connection.
Maria Naomi’s team needed a website that could grow with them—something simple, functional, and designed for non-techie users. We built an intuitive site that made it easy for potential donors and volunteers to learn, engage, and give. And to make funding even easier, we partnered with a U.S.-based NGO so that American donors could support Maria Naomi with tax-deductible donations.
Crafting a flexible online strategy for global communications
With a clear brand, a streamlined supply chain, and an accessible website, Maria Naomi is now set up for sustainable success. They have the tools to keep growing, the structure to keep operating, and the messaging to keep inspiring. And the best part? The women they serve are now better positioned for stable, long-term employment.
Maria Naomi isn’t just another nonprofit. They’re changing lives—and now they have the foundation to keep doing it for years to come.
collaborator credits
Copywriting, Travel Coordination – Cindy Medema
The Result?
A More Sustainable Future
"Sarah and Rachelle understood very quickly our exact need and generated their best response for us. They worked quickly to get things done to a very high standard. I am looking forward to more work together."
florina darvell
president
Maria naomi romania
