Great brands are built on strong storytelling, and at Lokal Color, our own story starts with a 13-year friendship.
While some work relationships are formed in boardrooms, ours began in Sunday school. Rachelle and I have known each other since we were kids, building a friendship that would eventually transform into something much bigger. Reflecting on our early days as kids, I realize that all those chats about art styles and personality quizzes weren’t just passing time—they were the foundation of our future in brand storytelling.
Our history is more than just a fun fact—it’s the backbone of how we approach brand storytelling at Lokal Color. We craft marketing campaigns that capture the heart of companies and nonprofits that demand attention and move their industries toward social impact.
Dynamic Duo: How We Reunited in the Spirit of Generosity
After pursuing separate careers—in fine art and graphic design, and Rachelle in social media marketing—a mural project reunited us. I brought Rachelle on as an intern, and together, we developed the studio’s Creative Development Program to nurture young creatives in entry-level design and marketing.
Just as I received key mentorships early in my career, a priority of Lokal Color carries on the spirit of generosity by providing free resources and career support for young creatives. This charitable nature fuels everything we do from mentorships to client campaigns.
Lokal Color primarily teams up with companies committed to reaching underserved communities and giving back to charitable causes. As the founder and creative lead, along with Rachelle as a powerhouse associate, we serve brands across the nation with customized, mission-focused marketing. We aim to cut through the noise and removes the guesswork from brand storytelling and strategy to help businesses grow until they’re ready to continue with their own in-house initiatives.
Why Settle for Ordinary?
Let’s be real: marketing can feel overwhelming. Should you invest in a web designer and developer? How do you boost online visibilty with SEO as a small business? How do you tell your brand story to get noticed, stopping the scroll and inspiring action?
That’s where we come in. Here are a few things you should know about us:
- We’re equal parts design nerds and brand storytelling geeks.
- We’re so dedicated to our clients that their brands guest starred in our dreams. True story.
- If there’s a pun to be made, we’ll find it. And yes, we’ll use it.
Client-Centric Strategies: Tailored for Impact
At Lokal Color, we choose to keep our team small. After working in corporate marketing alongside agencies of 30+ staff, remaining agile and responsive to our clients’ needs is my top priority. We can provide personalized contact and truly act as an extension of your team. This setup allows us to adapt quickly and tailor our strategies precisely. Our approach is all about deep collaboration and building strong, ongoing relationships that feel less like a service and more like a partnership.
For our ongoing clients, we tap into domain experts in their industries every quarter. I’ve met with educational and advocacy experts to help me solve growth and messaging puzzles in industries that go deeper than my knowledge. This way, we’re always ahead, soaking up the latest trends and insider knowledge. Your goals morph into our missions, and your victories? Well, they’re our top headlines!
We Succeed When There’s Bittersweet Goodbyes
When our clients are ready to transition to the next-stage of marketing in the business lifecycle: hiring their own in-house team. We focus on building strategies that resonate with your audience, preparing you to manage your marketing in-house when you’re ready. By keeping our client roster small, we ensure every partner receives the full measure of our expertise and attention. This approach allows us to act as an extension of your team, ready to pivot and adapt to your evolving needs.
Whether it’s helping nonprofits rally communities around their cause or supporting teams as they launch expansions or new products, we make sure your brand storytelling connects, engages, and grows. We bring clarity and strategy to the table, backed by a team of humans passionate about crafting designs that look good and work hard for you. Every project we take on is rooted in making your goals a reality through effective print, web, design and strategy.
Oh, it’s definitely not about playing follow-the-leader or sticking to some corporate formula. It’s about digging deep to find that spark that makes your story, well, uniquely yours. We’re here to help you weave that distinctiveness into a narrative and forge genuine connections with your audience. Whether it’s crafting fresh brand identities, rolling out a seasonal marketing campaign, or mixing up a bit of both, we’re on a mission to ensure your story not only captures but also rallies your audience.
Ready to make your next marketing move? Book a call today and let’s let’s ensure your brand’s voice isn’t just heard, but that it resonates through every interaction. Stand out and make an unforgettable impact.
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