Safeguarding literary experiences in US schools

Books are a staple of childhood exploration, but what happens when they contain explicit material that parents don't know about? SkyTree Book Fairs provides pre-screened, zero-cost fairs for US schools as nonprofit commited to wholesome, kid-frendly values.

sector: nonprofit
service: Integrated

skyTree Book Fairs

Building a brand for a nonprofit isn’t just about a logo—it’s about crafting a story that rallies community between donors, parents, and kids. SkyTree Book Fairs needed an identity that felt mission-driven while standing out in a space dominated by big-name competitors. Our goal? To create a brand system that made it clear: SkyTree is here to put wholesome, engaging books into kids’ hands—without the guesswork for parents and educators.

Creating an identity system for a national nonprofit

What’s better than a good book? A good book and a lovable pup! We created Scout, SkyTree’s official mascot, to bring extra joy (and plenty of tail wags) to school book fairs. More than just a cute face, Scout helps kids navigate catalogs, explore fairs, and stick around in SkyTree products long after their book fair ends.
Teachers and parents tell us Scout is a hit, making book fairs more exciting and memorable. Because let’s be real—reading is way more fun with an adorable golden retriever by your side!

Developing the pup who’s making book fairs more engaging

Let’s be real—no one likes a cluttered flyer or a catalog that feels like homework. That’s why we took SkyTree’s brand identity and applied it strategically across every print and digital touchpoint, making sure the right message reached the right people. Whether it was pitch decks for donors, catalogs for parents, or posters for kids, we tailored the design and messaging to maximize engagement (and keep things fun). Every piece wasn’t just visually cohesive—it was built to convert, turning passive interest into real action.

Designing materials that get read (and remembered)

Fundraising isn’t just about asking for money—it’s about telling a story that inspires action. We helped SkyTree craft clear, compelling messaging that spoke directly to donors, schools, and community partners. From high-impact pitch decks to targeted donor communications and event fundraising initiatives, we made sure every ask felt personal, mission-driven, and impossible to ignore. Because when people connect with your cause, they don’t just give—they become champions for your mission.

Reaching donors in a way that moves the needle

In just their first year, SkyTree Book Fairs reached 86,954 students. Their fundraising efforts soared past expectations, bringing in over $1 million in donations to continue expanding their reach. With a strong donor strategy and compelling storytelling, SkyTree turned supporters into long-term advocates—ensuring that even more children have access to books that inspire, educate, and entertain.