Wellseed Health
Sector Alternative Healthcare
Service Brand Design and Web Design
In a post-pandemic world, personalized Telehealth healthcare has turned into a number of practices forming that integrate holistic care with the advances in clinical Telehealth settings. Wellseed Health is a Telehealth naturopathic practice focusing on women’s health in Magnolia, TX. Wellseed Health focuses on a holistic, whole-body approach to women's issues in all stages of life.
Project Scope
-Naming
-Brand design
-Web design and copywriting
-Collateral design
Naming and Brand System
The Wellseed Health system focused on traditional visuals that diverged from the overly feminine designs of women’s care while maintaining luxury themes. We pinpointed the practice name by compounding the concepts of wellness with growth and vitality to create a new word that served well in early-stage user studies.
The logomark featured a custom typeface and abstracted floral patterns that nodded to the natural approach of the practice.
Web Design
The Wellseed Health site was built as a simple e-commerce site that allowed the practice to build online classes and connect with clients with a service portal. The site integrated the brand system with focus to simple navigation and page layout.
Digital Marketing
Social templates for Wellseed Health were created to be an autonomous and scalable system for educational reels, carousels and client testimonials. The graphics were designed and paired with stock imagery that didn’t feel too “stock”. The designs were then to exported to Canva for ease of use by the Wellseed Health team with a fully functional brand and type kit.
Collateral Design
As a telehealth practice, Wellseed Health needed client intake forms and invoicing collateral that we developed customized to the needs and target modalities of the practice.
